[From 2022 to present] San Francisco, USA
I embraced the challenge of transforming an open-source startup idea into a robust product focused on monitoring and optimizing distributed systems and applications. I played pivotal role in creating an innovative solution that was later acquired by Chronosphere, one of the largest cloud-native companies. Following the acquisition, I joined a multidisciplinary team working to integrate Calyptia Core and its products into Chronosphere’s product suite, contributing to the consolidation of the four pillars of observability

More Info: www.calyptia.com

[From JAN22 to DEC23] USA
At Sugarwork, worked closely with a mall team of five developers to create and design an innovative Al-powered knowledge transfer product from scratch. I navigated the challenges of a fast-paced startup environment, ensuring that the product was user-centric, seamless, and forward-thinking in its approach to product design and execution.

More Info: sugarwork.com

[From NOV20 to OCT22] UK
I led a team of designers responsible for brand, digital design, video production, and event design. I provided creative direction on client projects and managed brand identities for multiple companies. Additionally, I conducted user research, designed online products and applications, and oversaw client relationships, ensuring timely and on-budget delivery.

More Info: smallgiants.agency

[From OCT19 to MAY24] San Francico, USA
I led the digital product communication strategy at Crosschq, ensuring a cohesive and intuitive presentation of the company’s offerings. My role involved identifying and addressing design challenges, collaborating closely with the team, and driving continuous improvements to enhance the digital user journey.

More Info: crosschq.com

[From OCT21 to JAN24] USA
As a UX Consultant at MyKukun.com, I mentored the design team and served as a creative advisor to the COO. I helped design and implement strategies that fostered innovation, while ensuring a user-centric approach that aligned with business goals. My leadership improved the overall digital experience for both users and stakeholders, contributing to the company’s growth and success.

More Info: mykukun.com

[From 2018 to 2019] ARG
Lead the UX team in transforming and restructuring the platform, focusing on visual and artistic direction. My leadership played a key role in the digital transformation of the company, ensuring a user-friendly and visually engaging website across multiple platforms.

More Info: aseguratuviaje.com.ar

[From 2013 to 2019] ARG
Oversaw the digital design team, with a primary focus on optimizing site usability and conversion rates. Spearheaded the development, implementation, and ongoing updates of the eCommerce platform for Argentina and Uruguay, introducing new channels and diverse digital assets to enhance the overall online presence.

More Info: sodimac.com

[From 2009 to 2013] ARG
Managed and upheld the consistent updates for the core sites within the LATAM market division, encompassing Chile, Bolivia, Uruguay, Argentina, and Paraguay, catering specifically to Avon Resellers. Demonstrated a robust understanding of user behavior and leveraged extensive experience in researching web content trends, usability, architecture, and design.

More Info: avon.com

[From 2008 to 2009] SPA
As the Art Director, I steered a distributed team comprising programmers, journalists, and designers. In this role, I orchestrated the overall vision for the blog’s interactive design, ensuring a cohesive and impactful representation.

More Info: extremadura.com

[From 2006 to 2008] MEX
Managed the conceptualization and maintenance of the institutional brand image for the EcoTulum hotel chain, encompassing Hoteles Azulik, Copal, and Mayaspa. Spearheaded advertising creativity for prominent publications worldwide, including Playboy, Vogue, Lugares magazines, among others. Additionally, played a key role in the continuous update of the chain’s website and the development of promotional campaigns.

More Info: azulik.com